Reprogram

Overview

Reprogram is built on the premise of healing internally rather than seeking the artificialities of society. Working in the monochromatic palette of Pantone 109 C, the collection conveys the intimate relationship between the tones, shades, and tints of a single color. Yellow is universally regarded as cheerful — influencing moods of happiness, creativity, and optimism. The goal of the experience is to offset life's bullshit with the drop of one color.

Digital concept — 2019

The work highlights the impact colors have on our mental health and mood. Music has long been a vessel for communicating the realities of lower classes, and that cultural reference point drives the series. The aim is to spark conscious emotion: great art extends beyond the limitations of the retina — it engages the brain, and thus the imagination.

Physical concept — 2019–2020

The physical extension is produced entirely from pre-manufactured acrylic surfaces and hardware — repurposing materials already moving through the supply chain instead of adding to landfills. Daughtry calls this the re-industrialization of design: re-establishing design industries around craftsmanship and sustainability rather than consumerism.

Digital art gallery — 2021

An immersive 3D gallery extends the series from 2D into space, seeking to organically influence genuine responses that empower well-being and mental health. Built in collaboration with Dylan Sneed (obsdn.art), a film production & visual effects studio telling stories through technology.